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TD Bank USA: Delivering 'Unexpectedly Human' Experiences in a Digital World
Prem ShamdasaniCase IVEY-W25686-EMarketing, StrategyAfter merging with Commerce Bancorp Inc., TD Bank NA (TD Bank) continued to wow its customers by providing free lollipops, pens, and dog-friendly services and staying open longer than major competitors in the region. Through social media campaigns, it emphasized the importance of having a human touch in banking and showcased its appreciation for customers who had lent a helping hand to the community during the COVID-19 pandemic. It introduced inn...Starting at €8.20