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Make Your Best Customers Even Better
Yoon, Eddie; Carlotti, Steve; Moore, DennisArticle HBS-F1403A-EMarketingCompanies that focus on their "superconsumers"--a subset of heavy consumers who are highly engaged with a category and a brand--can realize even greater sales from them, along with new product ideas and insights that can help products gain mass appeal.Starting at €8.20
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eGrocery and the Role of Data for CPG Firms
Israeli, Ayelet; Lisitsyn, Fedor Ted; Irwin, Mark A.Case HBS-521077-EMarketingThis notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)."Starting at €8.20