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- Case
NJOY, Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A032-EPublished: Jul 21, 2015Reviewed: Jul 21, 2015Format: PDFPages: 13Language: English - Case
Pearson's Successmaker: Putting the Customer First in Transforming Product Development Processes
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11E040-EPublished: Feb 23, 2012Format: PDFPages: 13Language: English - Case
Salesbrain LLC - B2B Communications
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A005-EPublished: Feb 21, 2012Reviewed: Feb 17, 2012Format: PDFPages: 12Language: English - Case
Best Buy Inc. - Dual Branding in China (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09AS16Published: Jan 23, 2012Reviewed: May 11, 2010Format: PDFPages: 20Language: Spanish - Case
The Power of Direct Sales (Spanish version)
Collection: HBSP (USA)Ref.: HBS-413S02Published: Apr 19, 2011Format: PDFPages: 10Language: Spanish - Case
Ryff Inc.: Disrupting Product Placement
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A074-EPublished: Sep 17, 2020Reviewed: Sep 17, 2020Format: PDFPages: 16Language: English - Case
Theranos Inc.: Pivoting Consumer Health Care
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A056-EPublished: Nov 26, 2015Reviewed: Nov 26, 2015Format: PDFPages: 10Language: English - Case
Best Buy Inc. - Dual Branding in China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A016-EPublished: Jun 26, 2009Reviewed: May 11, 2010Format: PDFPages: 17Language: English - Case
Campbell Soup: Gaining Customer Insights Through Marketing Research
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A029-EPublished: Oct 11, 2011Reviewed: Aug 15, 2016Format: PDFPages: 14Language: English - Case
Macy's: Evolution in the Sunshine State
Collection: HBSP (USA)Ref.: HBS-416018-EPublished: Sep 14, 2015Reviewed: Jun 7, 2018Format: PDFPages: 28Language: English