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Groupon Teaching Note
Gupta, Sunil; Weaver, Ray; Lock, Yien HaoTeaching Note HBS-513046-EMarketingOn November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share price tumbled dramatically as the novelty for consumers started to wear off and merchants began to question the value of Groupon for their businesses. Is Groupon good for merchants?...Starting at €0.00