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Groupon Teaching Note
Gupta, Sunil; Weaver, Ray; Lock, Yien HaoTeaching Note HBS-513046-EMarketingOn November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share price tumbled dramatically as the novelty for consumers started to wear off and merchants began to question the value of Groupon for their businesses. Is Groupon good for merchants?...Starting at €0.00
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Drinkworks: Home Bar by Keurig
Gupta, Sunil; Levav, Jonathan; Kelley, JuliaCase HBS-521010-EMarketingIn the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company's upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had develStarting at €8.20
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Drinkworks: Home Bar by Keurig, Teaching Note
Gupta, Sunil; Levav, JonathanTeaching Note HBS-521089-EMarketingTeaching note for "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521010.Starting at €0.00