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Mountain Dew: The Most Racist Soft-drink Commercial in History
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A021-EPublished: Jul 30, 2013Reviewed: Jul 29, 2013Format: PDFPages: 7Language: English - Case
Toyota: Accelerator Pedal Recall (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M078-EPublished: Aug 25, 2011Reviewed: Dec 8, 2011Format: PDFPages: 5Language: English - Case
Netflix: The Public Relations Box Office Flop
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12M049-EPublished: Apr 24, 2012Reviewed: Apr 24, 2012Format: PDFPages: 12Language: English - Case
CVS: The Web Strategy (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-507S17Published: Dec 2, 1999Reviewed: Feb 2, 2001Format: PDFPages: 19Language: Spanish - Case
Lake Superior Lodge: It's Not Always About Location, Location, Location
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A007-EPublished: Apr 11, 2014Reviewed: Sep 25, 2014Format: PDFPages: 7Language: English - Case
Toyota: Accelerator Pedal Recall (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M077-EPublished: Aug 29, 2011Reviewed: Dec 8, 2011Format: PDFPages: 3Language: English