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Target: Responding to the Recession
Gulati, Ranjay; Lal, Rajiv; Ross, CatherineCase HBS-510016-EMarketingWithin 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and...Starting at €8.20
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Target: Responding to the Recession (Spanish Version)
Gulati, Ranjay; Lal, Rajiv; Ross, CatherineCase HBS-515S02MarketingDentro de los 10 meses de Gregg Steinhafel de tomar el cargo de CEO en Target, los EE.UU. estaba sumida en la recesión económica más importante en 50 años. Principal competidor de Wal-Mart había posicionado bien para la crisis, mientras que las ventas mismas tiendas de Target comenzó a deslizarse. Mientras Steinhafel cree que la estrategia y posicionamiento a largo plazo de Target tenían razón, reflexionó un conjunto de retos estratégicos y opera...Starting at €8.20
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Comcast Corporation (Spanish Version)
Elberse, Anita; Schreiber, JasonCase HBS-512S04MarketingEn octubre de 2006, los ejecutivos de Comcast habían entrado en negociaciones con las redes de difusión para ampliar la selección de contenidos de la red de distribución gratuita a través de su servicio de vídeo bajo demanda (VOD). Las principales cadenas de televisión, sin embargo, no estaban seguros del efecto que tendría en regulares "lineal" de audiencia de los programas a transmitirse cada noche a la hora programada, y temían que si las audi...Starting at €8.20
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Comcast Corp.
Elberse, Anita; Schreiber, JasonCase HBS-507080-EMarketingIn October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on regular "linear" viewership of programs airing every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising...Starting at €8.20