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Ehmke Manufacturing Company: Strategic and Marketing Dilemma—Make or Buy
Dennis Paris, Sheri Lambert, Jennifer Sundstrom-FitzgeraldCase IVEY-W31040-EMarketing, StrategyEhmke Manufacturing Company, Inc., a technical fabric products company established in 1929 in Philadelphia, United States, was facing challenges attracting and retaining employees. In the first half of 2022, issues such as critical open positions and an exponential number of resignations were being experienced across numerous industries around the globe. On June 1, 2022, the company’s chief executive officer met with his entire management team to...Starting at €8.20
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Oscar Mayer: planificación estratégica de mercadeo
Quelch, John A.; Kotchen, Dan; Drane, RobertCase HBS-508S17MarketingEl director de marketing de Oscar Mayer se enfrenta a una serie de opciones estratégicas de marketing relacionada con los productos establecidos y nuevos, incluyendo las decisiones presupuestarias y de asignación de capacidad.Starting at €8.20