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Lady Gaga (A) (Spanish version)
Elberse, Anita; Christensen, MichaelCase HBS-513S22MarketingIn September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been canceled. Carter knows that continuing the tour solo comes with huge risks, but scaling it back to smaller theaters or postponing the tour altogether has disadvantages as well. Making matters more complicated, Carter also has to consid...Starting at €8.20
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AptDeco: Circular Economy Furniture Marketplace
Israeli, Ayelet; Merkrebs, JamieCase HBS-521069-EMarketingAptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its complexity and high costs. The co-founders were looking at different options to scale: working to convert sellers into buyers and vice versa, finding superusers that would fuel the sup...Starting at €8.20
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Lady Gaga (B) (Spanish Version)
Elberse, Anita; Christensen, MichaelCase HBS-513S23MarketingEn marzo de 2011, Troy Carter, gerente de la estrella del pop Lady Gaga, reflexiona sobre las decisiones tomadas en relación con la gira de conciertos de artista y se enfrenta a un nuevo conjunto de desafíos en relación con el lanzamiento del nuevo disco de Lady Gaga, Born This Way. Es un enorme, lanzamiento caro similar a la de una película de "grandes eventos" la mejor manera de sacar provecho de la popularidad de Gaga, o es un enfoque más mode...Starting at €5.74
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Lady Gaga (B)
Elberse, Anita; Christensen, MichaelCase HBS-512017-EMarketingIn March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a "tent-pole" movie the best way to capitalize on Gaga's popularity, or is a more moderate approach that relies on word-of-mouth the right way to proceed? Designed to help students underst...Starting at €5.74