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Goldman Sachs' Digital Journey
Gupta, Sunil; Simonds, SaraCase HBS-518039-EMarketingAfter nearly 100 years as a mid-size regional law firm, Duane Morris entered a period of spectacular growth led by CEO Sheldon Bonovitz. Originally founded by Quakers, the firm had a distinct organizational culture featuring a number of unique or unusual business practices: a transparent and flexible compensation system, practice-group integration across multiple offices, ancillary businesses, early adoption of financial reporting software, and c...Starting at €8.20
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The WW Wellness Journey: The Rebranding of Weight Watchers
Gopa Praturi; Can UslayCase IVEY-9B20A065-EMarketingAt a time when the wellness industry was experiencing a dynamic renaissance, Weight Watchers International Inc. was stuck with an aging demographic. In 2018, in an effort to stay relevant, the company rebranded itself as WW International Inc. (WW). The goal was to make wellness accessible to all, and to transform from a diet brand to a global wellness juggernaut. However, despite the rebrand and support from celebrity spokesperson Oprah Winfrey, ...Starting at €8.20