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Club Mediterranee (Spanish Version)
Ward, ScottCase HBS-503S65MarketingSe centra en la estrategia de Club Med en el mercado de EE.UU.. La experiencia de Club Med es en gran medida entre los europeos, pero el club ha atraído a turistas jóvenes, solteras de Estados Unidos a sus centros turísticos del Caribe. En caso de Club Med intento de atraer a otros segmentos del mercado? ¿Cuál debería ser la estrategia de crecimiento?Starting at €8.20
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Fisher-Price Toys, Inc. (Spanish Version)
Ward, Scott; Diamond, Steven L.Case HBS-502S42MarketingLos comentarios introducción de nuevos productos y las decisiones de precios para un juguete para montar diseñado para niños en edad preescolar. Diseñado para proporcionar una experiencia en el comportamiento del comprador, análisis de mercado, y la estrategia corporativa.Starting at €8.20
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Tesla Motors: Burning Up the Road to Market Domination or Doom
Dante Pirouz; Karam PutrosCase IVEY-9B13A050-EEntrepreneurship, Marketing, StrategyTen years after its founding, California-based Tesla Motors is close to becoming one of the world’s premier luxury car manufacturers. Its innovative design — using carbon fibre and aluminum rather than steel to construct body and parts — and technology — lithium ion battery packs rather than gasoline for power and a simple powertrain to provide maximum acceleration — make its models treasured options for eco-friendly and tech-savvy consumers as w...Starting at €8.20
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Beyond Meat: Changing Consumers' Meat Preference
Dante Pirouz; Karam Putros; Vibusaran VimalathasanCase IVEY-9B15A008-EEntrepreneurship, MarketingBeyond Meat, a producer of plant-based meat substitutes, was founded in 2009 in Los Angeles, California. The company’s vision is for consumers to enjoy a meat-like taste and texture in their favourite dishes while avoiding the many chemicals used in processed meat and reducing the number of animals killed every year. Wanting to reduce global meat consumption by 25 per cent by 2020, the company works to educate consumers about the superior benefit...Starting at €8.20