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The Black & Decker Corporation. Grupo de productos para el hogar: traspaso de marca
Quelch, John A.; Drumwright, Minette E.; Bates, Cynthia A.Case HBS-502S12MarketingEste reescritos difiere de la versión de Negro & Decker Corp .: productos del hogar de grupo (A1) de dos maneras: 1) Tiene un enfoque decisión explícita. Homa debe decidir sobre un programa para transferir el nombre de Negro & Decker a GE pequeños electrodomésticos; y 2) La información detallada relativa a la publicidad, los programas de promoción, las asignaciones de compra, descuentos por volumen, descuentos de citas, publicidad cooperativa, y ...Starting at €8.20
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Paramount: RuPaul’s Drag Race—from Subculture to Mainstream
Chris Beless; Penny Dolan; April C. Hughes; Kelly GoldsmithCase IVEY-W26654-EMarketing, StrategyVH1, MTV, and LOGO were all popular television channels owned by the Paramount television network. One of the most successful shows on LOGO was RuPaul’s Drag Race, a reality television show featuring drag queens. Paramount was considering moving RuPaul’s Drag Race off LOGO to a different platform within the Paramount portfolio in 2017. Before deciding where RuPaul’s Drag Race would air, Paramount needed to determine whether the show could be succ...Starting at €8.20