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GPS-to-GO Takes on Garmin
Donald A. PillittereCase IVEY-9B09A027-EEntrepreneurship, Marketing, StrategyGPS-to-GO is a successful company that has a wealth of brilliant researchers and scientists who have created advanced global positioning systems (GPSs) for complex air-traffic control and logistics systems. Now, the vision of one of the up and coming managers is to use GPS-to-GO's knowledge to dominate the consumer market with premium-priced and feature-rich GPS units. Even though GPS-to-GO is far ahead in terms of GPS technology, the consumer ma...Starting at €8.20
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The Development of the Markets for Natural, Organic, and Health Foods in the U.S., Module Note
Khaire, Mukti; Kenyon, EleanorCase HBS-815054-EMarketingDiscourses on the links between eating, health, and social standing in America have deep roots. As mechanisms of food production, distribution and storage were developed in the nineteenth century, Americans began receiving information about what to and not-to eat, from public and religious figures, scientists, government officials, and food companies. In an increasingly industrializing and urbanizing society, such information translated into cons...Starting at €8.20
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HR 500 Plus Scanner — Rapid Commercialization or Bust at Kodak
Donald A. PillittereCase IVEY-9B11M117-EMarketing, StrategyThe HR 500 Plus Scanner case examines how, in 2000, the Eastman Kodak Company confronts a drastic change in technology (from traditional to digital photography) that is eroding revenue and margins by double digits in its core film, paper, and chemical business. Matt Giorgio, the worldwide product manager for film scanners, is being pushed by upper management to extend the life of film to provide cash for the painful and less profitable transition...Starting at €8.20