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Rethinking the 4 P's
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArticle HBS-F1301C-EMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Starting at €8.20
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Class--or Mass? (HBR Case Study and Commentary)
Kesner, Idalene F.; Walters, Rockney; Schulman, Dan; Jain, Dipak C.; De La Renta, Oscar; Bolen, Alexander L.; Nagle, Thomas T.Article HBS-R0504A-EMarketingJim Hargrove, the marketing director of $820 million Neptune Gourmet Seafood, is having a bad week. Neptune is the most upmarket player in the $20 billion industry, and the company is doing everything it can to preserve its premium image among customers. But Neptune's recent investment in state-of-the-art freezer trawlers, along with new fishing regulations, is resulting in catches that are bigger than ever. Though demand is at an all-time high, ...Starting at €8.20