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El Marketing de Patrocinio de Visa
Chang, Victoria; Foster, GeorgeCase SGSB-SPM5ESMarketing, StrategyVisa era la marca de pago líder en el mundo y su visión era ser "La mejor forma de pago del mundo". Visa atribuyó una parte importante de su éxito a los patrocinios de alto perfil, como el patrocinio de los Juegos Olímpicos. Visa también patrocinó numerosos eventos como la Copa Mundial de Rugby, Best of Broadway, el Festival de Cine de Toronto, NASCAR, la NFL, la Triple Corona de Visa y los Juegos Paralímpicos, y tiene una alianza internacional c...Starting at €8.20
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Street League Skateboarding: The Challenges Facing a New Sports League
Foster, George; Kissick, RyanCase SGSB-E551-EMarketingIn 2010, Rob Dyrdek launched a new skateboarding league called Street League Skateboarding (SLS) with the goal of raising the profile of street skateboarding around the world. Dyrdek had excelled within the world of professional skateboarding for more than 20 years, during which time he amassed he amassed a large following of international fans. In 2006, Dyrdek gained further fame through his starring role in the MTV reality series Rob & Big, w...Starting at €8.20
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Retail Display Solutions Inc.
Klueter, Thomas Maximilian; Soler, EdiCase ASN-103-EDecision Analysis, Innovation and Change, MarketingRetail Display Solutions (RDS), Inc. was a fully integrated point-of-sales (PoS) display manufacturer for a broad range of industries. In 2022, as part of the company's continuous innovation efforts, RDS made the decision to introduce a "PoS Engager" by incorporating QR code information into its complete range of displays. The executive in charge of the plastics division who was responsible for these products, believed that this enhancement would...Starting at €8.20