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The WW Wellness Journey: The Rebranding of Weight Watchers
Gopa Praturi; Can UslayCase IVEY-9B20A065-EMarketingAt a time when the wellness industry was experiencing a dynamic renaissance, Weight Watchers International Inc. was stuck with an aging demographic. In 2018, in an effort to stay relevant, the company rebranded itself as WW International Inc. (WW). The goal was to make wellness accessible to all, and to transform from a diet brand to a global wellness juggernaut. However, despite the rebrand and support from celebrity spokesperson Oprah Winfrey, ...Starting at €8.20
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Manac Systems International Ltd. (Spanish version)
Kosnik, Thomas J.Case HBS-520S12MarketingManac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM minicomputers. With the advent of increasingly powerful microcomputers, they now have the opportunity to market a new software product line and must decide how to market it. Should they rely...Starting at €8.20