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Manac Systems International Ltd. (Spanish version)
Kosnik, Thomas J.Case HBS-520S12MarketingManac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM minicomputers. With the advent of increasingly powerful microcomputers, they now have the opportunity to market a new software product line and must decide how to market it. Should they rely...Starting at €8.20
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Understanding the Brand Equity of Nestl Crunch Bar (B): Data Analysis
Avery, Jill; Zaltman, GeraldCase HBS-519062-EMarketingIn early 2018, Nestl announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestl Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestl acquisition, each of the purchased confectionery brands was permitted to use the Nestl parent brand name for one year after the close of the sale. After that time, the Nestl Crunch Bar would be rebranded with ...Starting at €5.74