Default Category
-
Adeo Health Science: Turning a Product into a Brand
Keenan, Elizabeth A.; Avery, JillCase HBS-518065-EMarketingFor decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse their position. Parents were now warned that delaying the introduction of these types of foods increased a baby's risk of food allergies. Adeo Health Science was ready, with patents filed for a baby food that made it simple for p...Starting at €8.20
-
Banorte M vil: Data-Driven Mobile Growth
Israeli, Ayelet; Larangeira, Carla; Cal, MarianaCase HBS-520068-EMarketingIn mid-2019, Carlos Hank, was deliberating over the results for Banorte M vil - the mobile application for Banorte, Mexico's most profitable and second-largest financial institution. Hank, who had been appointed as Banorte s Chairman of the Board in January 2015, had overseen Banorte's transformation (and multi-million-dollar investment) from a product and client volume-focused bank into a customer-centric, technology and data-driven organizati...Starting at €8.20