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Calyx & Corolla (Spanish version)
Salmon, Walter J.; Wylie, DavidCase HBS-502S15MarketingDescribes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been distributed, bypassing three layers of distribution, and providing very fresh flowers directly from the growers to consumers. Frames the question of how this start-up venture should grow...Starting at €8.20
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Reynolds Metals Company: división de productos de consumo
Chun, SamuelCase HBS-503S58MarketingReynolds División de Productos al Consumidor debe decidir si es necesario interrumpir su programa de derechos de emisión de caso a favor de los dólares comerciales discrecionales dirigidas al desarrollo del mercado.Starting at €8.20