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Advantage Food & Beverage Vending
Michael A. Levin; Bruce C. BaileyCase IVEY-9B12A017-EMarketingAdvantage Food & Beverage Vending is a decision-based case that highlights four options for the owner and president of the Advantage Food & Beverage (AF&B) snack vending operation. He had been running his business for 16 years and possessed a great deal of knowledge about his company and the vending industry. His dilemma was whether or not to invest in his existing operation and, if so, how to determine the best use of his resources. The vending ...Starting at €8.20
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Advantage Food & Beverage Sales Representative
Michael A. Levin; Bruce C. BaileyCase IVEY-9B13A023-EMarketingAdvantage Food & Beverage (AF&B), a sales and service vending machine company, has added an Avanti kiosk division and hired a sales representative to devote all their time to selling the kiosk service to businesses within a specific geographic market. In the first year of the kiosk operation, AF&B hired and fired three sales representatives while acquiring seven Avanti customers. A management review uncovered issues with the selling process and t...Starting at €8.20
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Class--or Mass? (HBR Case Study and Commentary)
Kesner, Idalene F.; Walters, Rockney; Schulman, Dan; Jain, Dipak C.; De La Renta, Oscar; Bolen, Alexander L.; Nagle, Thomas T.Article HBS-R0504A-EMarketingJim Hargrove, the marketing director of $820 million Neptune Gourmet Seafood, is having a bad week. Neptune is the most upmarket player in the $20 billion industry, and the company is doing everything it can to preserve its premium image among customers. But Neptune's recent investment in state-of-the-art freezer trawlers, along with new fishing regulations, is resulting in catches that are bigger than ever. Though demand is at an all-time high, ...Starting at €8.20