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Ehmke Manufacturing Company: Strategic and Marketing Dilemma—Make or Buy
Dennis Paris, Sheri Lambert, Jennifer Sundstrom-FitzgeraldCase IVEY-W31040-EMarketing, StrategyEhmke Manufacturing Company, Inc., a technical fabric products company established in 1929 in Philadelphia, United States, was facing challenges attracting and retaining employees. In the first half of 2022, issues such as critical open positions and an exponential number of resignations were being experienced across numerous industries around the globe. On June 1, 2022, the company’s chief executive officer met with his entire management team to...Starting at €8.20
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New York Life and Immediate Annuities
Rotemberg, Julio J.; Gourville, John T.Case HBS-510040-EMarketingBy positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.Starting at €8.20
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New York Life and Immediate Annuities, Teaching Note
Gourville, John T.; Rotemberg, Julio J.Teaching Note HBS-510094-EMarketingTeaching Note for [510040].Starting at €0.00