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Sustainable Tea at Unilever (Spanish version)
Henderson, Rebecca M.; Nellemann, FrederikCase HBS-714S15MarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Starting at €8.20
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Sustainable Tea at Unilever, Teaching Plan
Henderson, Rebecca M.; Nellemann, FrederikTeaching Note HBS-712448-EMarketingTeaching Plan for 712438.Starting at €0.00
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Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise
Srinivasa Reddy; Surya Mahadevan; Jayanthi Thanigan; Soumyo Chakraverty; Jayasree ChakrabortyCase IVEY-W26106-EEntrepreneurship, MarketingStemina Lubricants (Stemina) was an automotive lubricant manufacturer in Udupi, Karnataka, India. All Stemina products were a blend of high-class base oil and imported branded additives. Stemina competed with leading brands—one that was strong in the market and at mechanics’ locations, having leveraged its consumer brand equity and strong advertising support to win over mechanics and dealers, and another that had a strong presence in the forecour...Starting at €8.20
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Sustainable Tea at Unilever
Henderson, Rebecca M.; Nellemann, FrederikCase HBS-712438-EMarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Starting at €8.20