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Analyzing Growth Opportunities (Brief Case) (Spanish version)
Quelch, John A.; Donovan, Lisa D.Case HBS-411S06MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly separating it from the trusty "umbrella brand" th...Starting at €8.20
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Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Teaching Note
Quelch, John A.; Donovan, Lisa D.Teaching Note HBS-4551-EMarketingTeaching note to case #4550Starting at €0.00