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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09AS20Published: Sep 16, 2009Format: PDFPages: 12Language: Spanish - Case
Paydiant
Collection: HBSP (USA)Ref.: HBS-511065-EPublished: Jan 24, 2011Reviewed: May 13, 2011Format: PDFPages: 23Language: English - Case
Pfizer and AstraZeneca: Marketing an Acquisition (B)
Collection: HBSP (USA)Ref.: HBS-515008-EPublished: Sep 25, 2014Format: PDFPages: 1Language: English - Case
Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A020-EPublished: Aug 27, 2009Format: PDFPages: 10Language: English - Article
If Brands Are Built over Years, Why Are They Managed over Quarters
Collection: HBSP (USA)Ref.: HBS-R0707H-EPublished: Jul 1, 2007Reviewed: Jan 30, 2020Format: PDFPages: 11Language: English - Case
Pfizer and AstraZeneca: Marketing an Acquisition (A)
Collection: HBSP (USA)Ref.: HBS-515007-EPublished: Sep 24, 2014Reviewed: Feb 20, 2015Format: PDFPages: 15Language: English