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RIDLR : Leveraging Data Analytics for Mass Transit
Vinish Kathuria; Jaydeep MukherjeeCase IVEY-9B20A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer of Ridlr, a mobile application (app), faced a new challenge in 2019. Ridlr was a subsidiary of ANI Technologies Pvt. Ltd., which was a major player in India's transportation-as-a-service sector and also owned Ola, a ride-hailing app. The chief executive officer envisioned Ridlr becoming the preferred information and mobile ticketing option for India’s public transportation modes. He wanted to successfully position the ...Starting at €8.20