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Evolko Systems: COVID-19 Pandemic and Business Model Pivot - Teaching Note
Vania Sakelaris; Bhagwati Prasad; Michele McGowan; Aishwarya Athanikar; Sheetal Sippy; Bhairavi TamhankarTeaching Note IVEY-W25232-EMarketing, Service and Operations ManagementTeaching note for product W25231.Starting at €0.00
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Evolko Systems: COVID-19 Pandemic and Business Model Pivot
Vania Sakelaris; Bhagwati Prasad; Michele McGowan; Aishwarya Athanikar; Sheetal Sippy; Bhairavi TamhankarCase IVEY-W25231-EMarketing, Service and Operations ManagementIn March 2020, Evolko Systems Private Limited encountered several strategic and operational effects resulting from the outbreak of the COVID-19 pandemic. The private health care technology company, which was based in California, United States, used artificial intelligence and machine learning to provide products and services to India’s health care market. The company’s chief executive officer had to mitigate risk from the pandemic using his compa...Starting at €8.20
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RIDLR : Leveraging Data Analytics for Mass Transit
Vinish Kathuria; Jaydeep MukherjeeCase IVEY-9B20A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer of Ridlr, a mobile application (app), faced a new challenge in 2019. Ridlr was a subsidiary of ANI Technologies Pvt. Ltd., which was a major player in India's transportation-as-a-service sector and also owned Ola, a ride-hailing app. The chief executive officer envisioned Ridlr becoming the preferred information and mobile ticketing option for India’s public transportation modes. He wanted to successfully position the ...Starting at €8.20