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Grocermax: The Online Grocer
Krishna Akalamkam; Varun KannanCase IVEY-9B20A014-EEntrepreneurship, Marketing, StrategyGrocerMax, an online grocery retailer based in Gurugram, India, had grown steadily since its inception in 2015, managing to gain a foothold in the highly competitive online grocery market. GrocerMax had also succeeded in achieving higher average order valStarting at €8.20
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El Marketing de Patrocinio de Visa
Chang, Victoria; Foster, GeorgeCase SGSB-SPM5ESMarketing, StrategyVisa era la marca de pago líder en el mundo y su visión era ser "La mejor forma de pago del mundo". Visa atribuyó una parte importante de su éxito a los patrocinios de alto perfil, como el patrocinio de los Juegos Olímpicos. Visa también patrocinó numerosos eventos como la Copa Mundial de Rugby, Best of Broadway, el Festival de Cine de Toronto, NASCAR, la NFL, la Triple Corona de Visa y los Juegos Paralímpicos, y tiene una alianza internacional c...Starting at €8.20
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Street League Skateboarding: The Challenges Facing a New Sports League
Foster, George; Kissick, RyanCase SGSB-E551-EMarketingIn 2010, Rob Dyrdek launched a new skateboarding league called Street League Skateboarding (SLS) with the goal of raising the profile of street skateboarding around the world. Dyrdek had excelled within the world of professional skateboarding for more than 20 years, during which time he amassed he amassed a large following of international fans. In 2006, Dyrdek gained further fame through his starring role in the MTV reality series Rob & Big, w...Starting at €8.20