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Target: Responding to the Recession
Gulati, Ranjay; Lal, Rajiv; Ross, CatherineCase HBS-510016-EMarketingWithin 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and...Starting at €8.20
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The Indian Premier League: Gauging Player Performance
Soumya Roy; Soumyadeep Kundu; Dipayan RoyExercise IVEY-W25528-EDecision Analysis, MarketingIn May 2019, a senior analyst and blogger for a market research firm decided to analyze the performance and pay of various top-rated cricket players in the Indian Premier League. Teams usually spent millions of dollars acquiring players through auctions, and on coaches and other key personnel, as well as promotional campaigns. The analyst had started following the player auctions, where bids on some players had run into millions of US dollars. He...Starting at €8.20
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Target: Responding to the Recession (Spanish Version)
Gulati, Ranjay; Lal, Rajiv; Ross, CatherineCase HBS-515S02MarketingDentro de los 10 meses de Gregg Steinhafel de tomar el cargo de CEO en Target, los EE.UU. estaba sumida en la recesión económica más importante en 50 años. Principal competidor de Wal-Mart había posicionado bien para la crisis, mientras que las ventas mismas tiendas de Target comenzó a deslizarse. Mientras Steinhafel cree que la estrategia y posicionamiento a largo plazo de Target tenían razón, reflexionó un conjunto de retos estratégicos y opera...Starting at €8.20