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B9 Beverages: From Start-Up to Scale-Up
Sandeep Puri; Shalki Goel; Sanchita Krishna; Babak Hayati; Rakesh SinghCase IVEY-9B19A008-EEntrepreneurship, Marketing, StrategyIn May 2018, B9 Beverages Private Limited (B9 Beverages), the owner of craft beer Bira 91, reached a total of over US$100 million in funding after receiving $50 million from Sofina SA, a Belgian investment firm. This third round of funding would allow the company to meet the various objectives that the founder and chief executive officer had planned for the company’s new Bira 91. He wanted his India business to break even by 2019 and expand fivef...Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter
Archana Anand Boppolige; Cledwyn FernandezCase IVEY-W25541-EEntrepreneurship, MarketingSimple Energy was an electric scooter start-up in India founded with the intent of filling a market gap for a well-designed e-scooter, fully made in India, with sufficient range to be practical. In April 2021, with a couple of months left to launch Mark 2, the company’s first e-scooter, the founders needed to settle on their marketing strategy and decide how to position Simple Energy as a relatively new entrant in what was becoming a fiercely com...Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter - Teaching Note
Archana Anand Boppolige; Cledwyn FernandezTeaching Note IVEY-W25542-EEntrepreneurship, MarketingTeaching note for product W25541.Starting at €0.00