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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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OPOS: Fostering Shared Value in a Culinary Enterprise
Leena B. Dam, Neeraj Pandey, Deepa Pillai, Sweta BanerjeeCase IVEY-W24785-EMarketingOne Pot, One Shot (OPOS) was a revolutionary cooking technique developed by B Ramakrishnan, known affectionately as Ramki, in 2015 and subsequently validated by people from various countries. In its initial two years, OPOS had remained confined to a closeStarting at €8.20
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Tequila Patr n (Spanish version)
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-518S01MarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20