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Trouble Brews at Starbucks
Lauranne Buchanan; Carolyn J. SimmonsCase IVEY-9B09A002-EMarketingAfter going public in 1992, Starbucks' strong balance sheet and double-digit growth made it a hot growth stock. The Starbucks vision was coffee culture as community, the Third Place between work and home, where friends shared the experience and exotic language of gourmet coffee. Its growth was fueled by rapid expansion in the number of stores both in the United States and in foreign markets, the addition of drive-through service, its own music la...Starting at €8.20
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Trouble Brews at Starbucks (Spanish version)
Lauranne Buchanan; Carolyn J. SimmonsCase IVEY-9B09AS002MarketingAfter going public in 1992, Starbucks' strong balance sheet and double-digit growth made it a hot growth stock. The Starbucks vision was coffee culture as community, the Third Place between work and home, where friends shared the experience and exotic language of gourmet coffee. Its growth was fueled by rapid expansion in the number of stores both in the United States and in foreign markets, the addition of drive-through service, its own music la...Starting at €8.20
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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States (Spanish version)
Julia Sagebien; Jennifer Catinchi; Eva Perez; Marisol Perez-Savelli; Victor QuiñonesCase IVEY-9B09AS20Entrepreneurship, Marketing, StrategyDos inexpertos, pero fuertemente confiado, empresarios hacen frente a los molestias de una nueva empresa: exportando la masa hecho en Puerto Rico a las ciudades en los Estados Unidos donde se encuentran una gran cantidad de inmigrantes puertorriqueños que están deseando nostálgicamente para su querido pan sobao (pan hecho con manteca vegetal). Con millares de puertorriqueños que viven en y/o que se mueven a los Estados Unidos y después de varios ...Starting at €8.20
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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
Victor Quiñones; Julia Sagebien; Marisol Perez-Savelli; Eva Perez; Jennifer CatinchiCase IVEY-9B09A020-EEntrepreneurship, Marketing, StrategyTwo inexperienced, but strongly committed, entrepreneurs face the hassles of a new venture: exporting dough from Puerto Rico to cities in the United States with large numbers of Puerto Rican immigrants who are longing nostalgically for their beloved pan sobao (bread made with vegetable shortening). With thousands of Puerto Ricans living in and/or moving to the United States and after several incidents of fraud by partners of the entrepreneurs, th...Starting at €8.20