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Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage
Sajjan Raj Singhvi; Rajat GeraCase IVEY-9B10A024-EMarketing, StrategyThe case illustrates the challenges faced by a marketing manager when designing, implementing and evaluating trade promotion schemes in a highly competitive, fast moving, consumer goods multinational company in the emerging Asian market of India. The purpose of the case is to provide exposure to the complexities and dynamic context of Asian consumer goods marketing and learn how to design, implement and evaluate trade promotion schemes that are a...Starting at €8.20
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Safe Water Network in India
Neena Sondhi; Sajjan Raj SinghviCase IVEY-9B13A047-EEntrepreneurship, Marketing, StrategySafe Water Network, a charity initiative focused on providing underserved populations with clean drinking water, established its first site in the village of Nizampally, India. This initiative was unique in a number of ways in its conception as well as its execution. Firstly, after vigorous assessment of the identified region, demand-driven solutions were customized to deal with the specific water-related issues of the region. Secondly, it was su...Starting at €8.20
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Digital Publishing: Pothi.com
Rojers P. Joseph; Shishir K. JhaCase IVEY-9B12M037-EMarketing, StrategyPothi.com was a start-up publishing platform that offered print-on-demand (POD) self-publishing services for customers in the Indian market. In 2008, Pothi was launched during a digital transformation that gripped the worldwide publishing industry. Though Pothi had made steady progress in the two years it had been operating as a POD platform, the future remained uncertain, given that POD was a fairly new concept in India and that the country’s pu...Starting at €8.20
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Guardian Lifecare: Customer Centricity as a Value Proposition
Swarup Kumar Dutta; Rojers P. JosephCase IVEY-9B17A028-EEntrepreneurship, Marketing, StrategyIn December 2014, Guardian Lifecare Private Limited (Guardian), a pharmacy retail chain in India, was looking for ways to maintain its high growth in India’s emerging market. Riding a surge of growth in organized retailing, Guardian had become the second-largest player in the Indian pharmaceutical retail market within a decade of its launch. This market had been plagued by several structural weaknesses such as widespread sales of spurious and sub...Starting at €8.20