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Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage
Sajjan Raj Singhvi; Rajat GeraCase IVEY-9B10A024-EMarketing, StrategyThe case illustrates the challenges faced by a marketing manager when designing, implementing and evaluating trade promotion schemes in a highly competitive, fast moving, consumer goods multinational company in the emerging Asian market of India. The purpose of the case is to provide exposure to the complexities and dynamic context of Asian consumer goods marketing and learn how to design, implement and evaluate trade promotion schemes that are a...Starting at €8.20
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Safe Water Network in India
Neena Sondhi; Sajjan Raj SinghviCase IVEY-9B13A047-EEntrepreneurship, Marketing, StrategySafe Water Network, a charity initiative focused on providing underserved populations with clean drinking water, established its first site in the village of Nizampally, India. This initiative was unique in a number of ways in its conception as well as its execution. Firstly, after vigorous assessment of the identified region, demand-driven solutions were customized to deal with the specific water-related issues of the region. Secondly, it was su...Starting at €8.20
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Centuryply: Developing a Power Brand in a Commoditized Market
Saikat Banerjee; Abhra BanerjeeCase IVEY-9B12A042-EMarketing, StrategyCenturyply operates in the building materials space - specifically, in interior decoration with plywood, laminates and decorative veneers - alongside other categories like cement, shipping, and logistics. In India, this market is dominated by unorganized players, and plywood has always been treated as a commodity by marketers. Given the boom in real estate across residences and offices, as well as the current rapid lifestyle changes in India, the...Starting at €8.20
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Onergy: Developing a Social Entrepreneurship Start-up Brand
Saikat Banerjee; Amit AnejaCase IVEY-9B13A045-EEntrepreneurship, Marketing, StrategyONergy, a for-profit social enterprise in the renewable-energy-based products industry is poised to scale up its operations — namely, providing electricity to the underserved, bottom-of-pyramid market in India. Creating a brand in this market has proved difficult, as competition comprises many large and small players. However, given the government’s support of renewable-energy-based products, the company expects substantial and continuous growth ...Starting at €8.20