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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20
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Fisher-Price Toys, Inc. (Spanish Version)
Ward, Scott; Diamond, Steven L.Case HBS-502S42MarketingLos comentarios introducción de nuevos productos y las decisiones de precios para un juguete para montar diseñado para niños en edad preescolar. Diseñado para proporcionar una experiencia en el comportamiento del comprador, análisis de mercado, y la estrategia corporativa.Starting at €8.20