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Sorrell Ridge: Pago por referenciación
Quelch, John A.; Stern, Aimee L.Case HBS-503S03MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. La administración está tratando de penetrar en el mercado minorista de comestibles de California con la línea de conservas de todas las frutas de la compañía. honorarios por adelantado sustanciales (ta...Starting at €8.20
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Orlando International Airport: Landing International Airline Business
Ilan Alon; Meredith Lohwasser; Jennifer DugoshCase IVEY-9B13M070-EMarketing, StrategyEach year, Orlando International Airport serviced more than 35 million passengers. Many were attracted to Orlando, Florida, for tourism, vacations and fun, as the area was home to some of the most popular theme parks in the United States. Others travelled to Orlando on business, as the area had attracted international companies, and domestic companies had a growing presence in other countries. The airport needed to continue to attract new airline...Starting at €8.20
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Branding Orlando For Global Competitiveness
Ilan Alon; Jennifer Dugosh; Meredith LohwasserCase IVEY-9B12A043-EMarketingThe case considers the necessity for rebranding the city of Orlando, Florida, which has a brand known worldwide as a destination only for tourism and sunshine. However, the Greater Orlando Area not only houses many other promising industries including technology, defence and simulation but also has a diverse community and a trade scene with vast potential. Yet, why has Orlando not been recognized as a great place to conduct business? Why is its r...Starting at €8.20