Default Category
-
A Perfect Fit? (Brief Case) (Spanish version)
Quelch, John A.; Girardi, PatriciaCase HBS-411S07MarketingClassic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a licensing agreement with Guardian, a manufacturer of insect repellent that has developed superior repellent technology for clothing. Unlike Classic Knitwear, Guardian is a well-known and w...Starting at €8.20
-
Marquee: The Business of Nightlife
Elberse, Anita; Barlow, Ryan; Wong, SheldonCase HBS-509019-EMarketingIn December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for what seems an eternity in the nightlife industry. However, concerns remain about Marquee's staying power, rising costs, and increased competition. When is the right time for Te...Starting at €8.20
-
Classic Knitwear and Guardian: A Perfect Fit, Teaching Note
Quelch, John A.; Girardi, PatriciaTeaching Note HBS-4218-EMarketingTeaching Note for 4217.Starting at €0.00