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Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot
Michael Goldman; Grishma Shah; Nola Agha; Frances EsguerraCase IVEY-9B20A076-EMarketingIn April 2018, Hunter Leigh, the recently appointed head of esports for the Golden State Warriors (GSW), was in charge of developing a marketing communications strategy for the first season of the Warriors Gaming Squad, the first NBA 2K esports team to beStarting at €8.20
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United Airlines and Captain Denny Flanagan (Spanish version)
Colin Campbell; Niall Piercy; Michael Parent; Karen RobsonCase IVEY-9B14AS025MarketingThis case follows a day in the life of Captain Denny Flanagan. A United Airlines pilot for nearly a quarter of a century and a former naval aviator, Flanagan has created and championed a campaign to radically change the nature of air travel — putting good customer service at the heart of everything the airline does and reaching back, in some way, to the golden age of air travel. Examples of his service include ordering food for passengers of dela...Starting at €8.20
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United Airlines and Captain Denny Flanagan
Colin Campbell; Niall Piercy; Michael Parent; Karen RobsonCase IVEY-9B14A025-EMarketingThis case follows a day in the life of Captain Denny Flanagan. A United Airlines pilot for nearly a quarter of a century and a former naval aviator, Flanagan has created and championed a campaign to radically change the nature of air travel — putting good customer service at the heart of everything the airline does and reaching back, in some way, to the golden age of air travel. Examples of his service include ordering food for passengers of dela...Starting at €8.20