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Staples, Inc. (Spanish Version)
Bell, David E.Case HBS-503S59MarketingGrapas no está satisfecho con el merchandising de su mobiliario de oficina. El caso analiza la situación, permitiendo a los estudiantes a tener en cuenta si la categoría se debe dejar caer o ser cambiado. Permite la consideración de la cartera de productos de un posicionamiento implica, y alienta un debate sobre merchandising esta categoría en particular.Starting at €8.20
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7-Eleven, Inc. (Spanish Version)
Bell, David E.; Hogan, HalCase HBS-507S03MarketingPuede 7-Eleven Estados Unidos replicar la experiencia exitosa de 7-Eleven Japón en la venta de alimentos frescos a través de tiendas de conveniencia? Describe el sistema japonés y muestra los pasos que la compañía está tomando para tratar de lograr el mismo éxito en los Estados Unidos.Starting at €8.20
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Hormel Foods
Bell, David E.; Kindred, NatalieCase HBS-520045-EMarketingIn 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known for its legacy meat-based brands such as Hormel Pepperoni and Spam. It also owns brands (many acquired recently) that consumers might not associate with Hormel, such as Wholly Guac...Starting at €8.20
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COFCO Xinjiang Tunhe Co., Ltd.
Bell, David E.; Sesia, AldoCase HBS-508079-EMarketingIn 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and impressed upon the employees that the customer came first. Qin Yelong, Tunhe president, had ambitious goals for the company. he wanted Tunhe to be the world's largest supplier of tom...Starting at €8.20
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Taylor Fresh Foods, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-511128-EMarketingTeaching Note for 509008.Starting at €0.00
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Case HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Starting at €8.20
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Red Lobster (Spanish version)
Bell, David E.; Riis, JasonCase HBS-513S12MarketingRed Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift their target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over as CEO in 2004 the chain was closing restaurants and suffering declining same store sales and declining customer satisfaction. But in 2010, even in a recession, the fortunes of the...Starting at €8.20
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COFCO
Bell, David E.; Kindred, NatalieCase HBS-516057-EMarketingIn 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market share in China's fiercely competitive branded foods market. To help achieve these goals, COFCO Chairman Frank Ning was driving internal reforms to make COFCO's management more compet...Starting at €8.20
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Camposol
Bell, David E.; Kindred, NatalieCase HBS-516111-EMarketingWith $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru's first multinational branded produce company. It already has a strong foothold in the U.S.-an important market where it is refining its branding and retail-customer strategy-and it also seeks to expand in other markets, especially China...Starting at €8.20
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Beingmate
Bell, David E.; Ma, Juan; Kindred, NatalieCase HBS-517050-EMarketingFounded in 2002, Hangzhou, China-based Beingmate was a major producer of infant formula and related products in the high-demand Chinese market. After an infamous 2008 food safety episode in China, in which toxic infant formula sickened thousands of babies and led to the collapse of several domestic infant formula brands, Beingmate-whose products tested clean-had risen to become a leader among China's many infant formula brands. But while Beingma...Starting at €8.20