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IDL: Enabling the Conventional Retail Industry
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuCase IVEY-9B20A042-EMarketingIDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the risStarting at €8.20
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KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCase IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soStarting at €8.20
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El Marketing de Patrocinio de Visa
Chang, Victoria; Foster, GeorgeCase SGSB-SPM5ESMarketing, StrategyVisa era la marca de pago líder en el mundo y su visión era ser "La mejor forma de pago del mundo". Visa atribuyó una parte importante de su éxito a los patrocinios de alto perfil, como el patrocinio de los Juegos Olímpicos. Visa también patrocinó numerosos eventos como la Copa Mundial de Rugby, Best of Broadway, el Festival de Cine de Toronto, NASCAR, la NFL, la Triple Corona de Visa y los Juegos Paralímpicos, y tiene una alianza internacional c...Starting at €8.20
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Street League Skateboarding: The Challenges Facing a New Sports League
Foster, George; Kissick, RyanCase SGSB-E551-EMarketingIn 2010, Rob Dyrdek launched a new skateboarding league called Street League Skateboarding (SLS) with the goal of raising the profile of street skateboarding around the world. Dyrdek had excelled within the world of professional skateboarding for more than 20 years, during which time he amassed he amassed a large following of international fans. In 2006, Dyrdek gained further fame through his starring role in the MTV reality series Rob & Big, w...Starting at €8.20