Ivey Business School (Canada)
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Jinjiang Group: Globalization through State Ownership and Political Connection
Wiboon Kittilaksanawong; Qiannan ShiCase IVEY-9B18M019-EEntrepreneurship, StrategySince its founding in 1951, Chinese state-owned Jinjiang International (Group) Company Limited (Jinjiang) had become a leading international company in the travel and hospitality industry with business divisions in hotels, transportation, travel, realty, investments, and finance. The Jinjiang brand was well-known in China, and the group had been pursuing a conservative investment approach. However, in response to the Chinese government’s “Going G...Starting at €8.20
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The Walt Disney Company: Sexual Harassment and Controversies on Social Media
Wiboon Kittilaksanawong; Yiwen ChenCase IVEY-9B20M147-EEntrepreneurship, StrategyBetween 2017 and 2019, The Walt Disney Company (Disney) faced two major scandals that threatened to damage its family-friendly brand image. Disney’s brand value decreased by 5 per cent from 2017 to 2018, although it remained the most valuable media brandStarting at €8.20
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Huawei-Leica Alliance: Reinventing Smartphone Photography or Building Brand Image
Wiboon Kittilaksanawong; Freddy Rocky MasonCase IVEY-9B17M025-EEntrepreneurship, StrategyIn 2016, Chinese telecommunications equipment firm Huawei Technologies Co. Ltd. (Huawei) aspired to be the world’s top smartphone manufacturer. The company had identified German camera company Leica Camera AG (Leica) as a long-term partner to reinvent Huawei’s smartphone photography to beat an influx of domestic rivals and the market leaders, Apple and Samsung. The flagship dual camera smartphone that was co-engineered by Huawei and Leica, the P9...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail (Spanish version)
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17MS092Entrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20