Default Category
-
La Compañía Jamestown
Shapiro, Benson P.; Hoff, Edward J.Case HBS-504S27MarketingEn mayo de 1983 Sra. Katherine O'Brien, vicepresidente de marketing, se debe decidir si Jamestown suspender el uso de representantes independientes en favor de una fuerza de ventas directa de las empresas. Jamestown vende vajilla de gres informal a través de los grandes almacenes y de regalo. Un reescrito versión de un caso anterior.Starting at €8.20
-
Denver Museum of Nature & Science
Avery, Jill; Rosenberg, JimCase HBS-315081-EMarketingDigital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide whether to designate serious human and financial resources. It was time to make some decisions about the DMNS' digital future. The digital discussion was taking place within a larger st...Starting at €8.20