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Orb: The Next Big Thing (A)
Pedro M Gardete, Debra SchifrinCase SGSB-M363A-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €8.20
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Hartmann Luggage Company: Política de Promoción de Precios
Quelch, John A.; Merliss, Penny PittmanCase HBS-502S04MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. El presidente y el vicepresidente de marketing están revisando pasado promociones de precios Hartmann con el fin de decidir si se debe ejecutar una o varias promociones en 1981-82.Starting at €8.20
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Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly (Spanish Version)
Quelch, John A.; Merliss, Penny PittmanCase HBS-504S07MarketingEl gerente de producto de vaselina vaselina tiene que preparar el presupuesto 1978 de la marca y determinar los niveles de gastos para la publicidad, la promoción del comercio y la promoción de los consumidores.Starting at €8.20
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Orb: The Next Big Thing (A) - Teaching Note
Pedro M Gardete, Debra SchifrinTeaching Note SGSB-M363TN-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €0.00