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Netflix Inc.: The Second Act - Moving into Streaming
Sayan Chatterjee; Wayne Barry; Alexander HopkinsCase IVEY-9B16M080-EEntrepreneurship, Marketing, StrategyIn late 2011, Netflix was migrating from its highly successful business model of delivering DVDs by mail to streaming movies and other media content directly to subscribers' televisions. To be profitable, Netflix decided to charge more for receiving DVDs by mail—a service that its existing customers had come to expect as a minor add-on to their original subscription arrangement. This charge led to a huge backlash: subscribers defected and Netflix...Starting at €8.20
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Netflix Inc.: Proving the Skeptics Wrong
Sayan Chatterjee; Wayne Barry; Alexander HopkinsCase IVEY-9B16M081-EEntrepreneurship, Marketing, StrategyNetflix, a subscription-based movie and television show rental service, offered content to subscribers either via DVDs delivered by mail, or through Internet-based streaming. After splitting the two services, the company lost subscribers, and its stock price plummeted. Most observers were skeptical that Netflix could maintain its profit margins, given the increased cost of acquiring streamable content. However, Netflix not only reduced its cost p...Starting at €8.20
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Macy's: Evolution in the Sunshine State
Groysberg, Boris; Narayandas, Das; Shapiro, Benson P.; Abbott, Sarah L.Case HBS-416018-EMarketingIn 2009, Lee O'Rourke was promoted to District Vice President in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero Beach. The performance of these stores had lagged in recent years, and O'Rourke was charged with building a cross-functional district team to support these stores and with improving...Starting at €8.20
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Macy's: Evolution in the Sunshine State, Teaching Note
Groysberg, Boris; Narayandas, Das; Shapiro, Benson P.; Hull, OliviaTeaching Note HBS-418072-EMarketingTeaching note for case 416018.Starting at €0.00