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Blue Orb: A Company in Transition
Michael R. Bowers; Peter J. McAlindonCase IVEY-9B10M084-EEntrepreneurship, Leadership and People Management, Marketing, StrategyCompanies face many challenges as they struggle to move from the start up to growth phase. Management may need to develop new talents. Infrastructure will need to be built and new activities engaged. Blue Orb is such a company. In the summer of 2009, the management team at Blue Orb was transforming the company from a research driven organization, with a specialty product serving a small market, to a direct market retailer playing in the video gam...Starting at €8.20
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Retail Display Solutions Inc.
Klueter, Thomas Maximilian; Soler, EdiCase ASN-103-EDecision Analysis, Innovation and Change, MarketingRetail Display Solutions (RDS), Inc. was a fully integrated point-of-sales (PoS) display manufacturer for a broad range of industries. In 2022, as part of the company's continuous innovation efforts, RDS made the decision to introduce a "PoS Engager" by incorporating QR code information into its complete range of displays. The executive in charge of the plastics division who was responsible for these products, believed that this enhancement would...Starting at €8.20