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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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L'eggs Products, Inc.: (condensado)
Star, Stephen H.Case HBS-506S03MarketingDescribe el diseño de un programa de publicidad o promoción para mantener el impulso en L'eggs exitosa entrada en el mercado.Starting at €8.20