IESE (España)
- Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Case
The Shubert Organization: The Show Must Go On (condensed)
Collection: IESE (España)Ref.: M-1240-EPublished: Apr 29, 2011Format: PDFPages: 9Language: English - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: PDFPages: 15Language: English - Case
SEUR: Digitalizing Express Shipping
Collection: IESE (España)Ref.: M-1309-EPublished: Oct 23, 2013Format: PDFPages: 22Language: English - Case
ArteOliva
Collection: IESE (España)Ref.: M-1132-EPublished: Sep 19, 2001Format: PDFPages: 27Language: English - Case
Genuinus: Using Digital Marketing to Sell Fresh Food Online
Collection: IESE (España)Ref.: M-1338-EPublished: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 32Language: English - Case
Mármoles del Sur, S.A. (A). Novamármol
Collection: IESE (España)Ref.: M-1162-EPublished: Jul 1, 2003Reviewed: Sep 1, 2014Format: PDFPages: 20Language: English