Stanford Graduate School of Business (USA)
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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Restructuring at Neiman Marcus Group (A)
Harmon, Mike; Robles-Garcia, ClaudiaCase SGSB-F317A-EFinanceGeorge Kurtz founded CrowdStrike in 2011 to bring next-generation cybersecurity products to the marketplace. CrowdStrike used artificial intelligence to train its detection agent on evolving threats. This approach was revolutionary in an industry that had previously been fighting against previously detected and catalogued threats. CrowdStrike grew quickly, with impressive financial metrics. The company went public in 2019, and continued to evolv...Starting at €8.20
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Note on Restructuring Non-Debt Liabilities in the United States
Harmon, MikeCase SGSB-F318-EFinanceFinancial restructuring for a distressed firm and its significant counterparties is the process of “recontracting.” This involves significantly altering, replacing, or terminating key financial contracts for the purpose of rehabilitation. Most of these contracts, as of the date of such restructuring, typically relate to debt obligations with claim values that are known to the firm and to each of the counterparties who are involved in the restru...Starting at €8.20
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20
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How Stories Drive Growth: Brit + Co
Aaker, J; Schifrin, DCase SGSB-M348C-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. The case explores how stories can drive the growth of a company, focusing on Brit + Co., the online platform and e-commerce company founded by Brit Morin in 2011. Used by millions of people, the site combines the digital world and the maker movement in one place, showcasing th...Starting at €8.20