Stanford Graduate School of Business (USA)
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MobiChair
H. Irving Grousbeck, Sara RosenthalCase SGSB-E491-EEntrepreneurshipThe MobiChair case describes the story of Lucy Ahn and Josh McKinnon, graduates of Stanford’s Graduate School of Business who are also in a relationship, who take on the role of co-CEOs of a power wheelchair company after being offered the position by a mentor who is on the company’s board. MobiChair is facing stalled growth and the board hopes to revive the company with new leadership. Though hesitant at first, the couple decides to take on th...Starting at €8.20
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Healthy Buildings
H. Irving Grousbeck, Sara RosenthalCase SGSB-E563-EEntrepreneurshipThe Healthy Buildings case profiles Janet Rodriguez, CEO and founder of Healthy Buildings, a green building materials supplier. In her role as CEO, Rodriguez faces two difficult issues involving her employees. The first issue deals with Fred Payton, Healthy Buildings’s COO, and Marcia Vannis, the company’s vice president of marketing. It soon becomes apparent that Payton and Vannis have a tumultuous relationship, with Payton frequently undermin...Starting at €8.20
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Starling Systems Vignettes
H. Irving Grousbeck, Sara RosenthalCase SGSB-E570-EEntrepreneurshipJack Swain, the newly appointed CEO of Starling Systems, a call center software solutions company, had a problem. Swain had recently hired in a new VP of operations, Felicia Shaw, and while she had instituted a number of much-needed changes within the organization, she had not been well-received by the tight-knit customer service team. Specifically, Starling System’s top performing customer service representative, Judith Fenton, was not happy a...Starting at €8.20