Stanford Graduate School of Business (USA)
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Nuria Chinchilla: el poder de cambiar la empresa
Apfeffer, Jeffrey; Anderson, Megan ElisabethCase SGSB-OB67ESStrategyEn 1993, Nuria Chinchilla había completado recientemente su tesis doctoral en IESE Business School en Barcelona, sobre el tema de la rotación organizacional, sin un enfoque particular en las mujeres, los arreglos laborales flexibles o los problemas laborales. Ella eligió permanecer en el IESE, donde había trabajado desde principios de la década de 1980 como profesora asistente. Para el año 2003, poco más de una década después, había alcanzado e...Starting at €8.20
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Deutsche Telekom 2020: Leading The Digital Transformation
Burgelman, Robert; Sutherland, MargotCase SGSB-SM337-EStrategyTim Höttges was at the outset of his seventh year as CEO of Deutsche Telekom (DT) in 2020. The company served more than 184 million mobile customers and had a presence in over 50 countries. Over the course of the previous 7 years, European telecommunication companies had experienced varying degrees of success. Revenues for telecommunication companies in France, Germany, Italy, and Spain as a whole fell by 14 percent from 2012-2019, while DT’s re...Starting at €8.20
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Deutsche Telekom 2020: Leading The Digital Transformation – Teaching Note
Burgelman, Robert; Sutherland, MargotTeaching Note SGSB-SM337TN-EStrategyTeaching note for product SM337Starting at €0.00
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Opendoor: Launching in Los Angeles
Siegelman, Russell; Scott, Mitchel; Sutherland, MargotCase SGSB-M379-EMarketingThe Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.Starting at €8.20
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BoKlok's Housing for the Many People: On-the-Money Homes for Pinpointed Buyers
Burgelman, Robert; Fischer, Martin; Sutherland, MargotCase SGSB-SM298A-EStrategyJonas Spangenberg, CEO of BoKlok, an entrepreneurial industrialized construction venture focused on providing low-cost housing to a sharply defined, relatively low-price market segment, must identify and manage forces within three contexts as he develops and guides BoKlok’s growth strategy: the residential construction industry, and Skanksa and IKEA, BoKlok’s parent companies. Students are asked to consider Spangenberg’s strategic actions in rel...Starting at €8.20
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HP, Inc. Beyond 2021: Pursuing Strategic Renewal for Growth
Burgelman, Robert; Sutherland, MargotCase SGSB-SM347-EStrategyOn November 2, 2021, Enrique Lores, CEO of HP, Inc., ended the first online huddle of the week with his executive leadership team. The day was an historic one for the Palo Alto-based global company: six years earlier, HP Inc. came into being after the split of the iconic hardware company into two: HP, Inc. and Hewlett Packard Enterprise. As soon as Lores, who had become CEO the year prior, took over the reins at HP Inc., he immediately began to s...Starting at €8.20
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Industry Note on Personal Computers, Managed Print Services in the Distributied Workplace and 3D Printing in 2021
Burgelman, Robert; Sutherland, MargotCase SGSB-SM347B-EStrategyOn November 2, 2021, Enrique Lores, CEO of HP, Inc., ended the first online huddle of the week with his executive leadership team. The day was an historic one for the Palo Alto-based global company: six years earlier, HP Inc. came into being after the split of the iconic hardware company into two: HP, Inc. and Hewlett Packard Enterprise. As soon as Lores, who had become CEO the year prior, took over the reins at HP Inc., he immediately began to s...Starting at €8.20