Stanford Graduate School of Business (USA)
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Yobella
Ellis, Jim; Randolph, JustinCase SGSB-E484-EEntrepreneurshipThe case profiles the protagonist, Luke Tashie, CEO of Yobella — a self-serve frozen yogurt retail chain that Tashie acquired via a search fund — as the company struggles post-acquisition. The case provides an overview of Luke Tashie’s background, his motivation and subsequent capitalization of a search fund, the identification of the Yobella acquisition, and post-acquisition business challenges. As Tashie struggles to maintain financial viab...Starting at €8.20